It’s no secret that smartphones are part of our daily lives. In fact, 72% of Americans own or use a smartphone according to data collected by the Pew Research Center back in February 2016.   Obviously smartphone usage isn’t a new phenomenon, so why should this be significant information for event organizers? 

 

Event organizers should consider the following: your event attendees are most likely bringing their phones with them. This means that over the course of your event, they’ll be texting, Tweeting, checking email, taking photos, and generally draining their battery. Your attendees will likely need a way to recharge their batteries, especially if they didn’t arrive at 100% power.